Inside Intelligence

You’re reading this page because you want to create a whole new approach to data management within your organisation.

You want to implement revenue-building strategies by maximising the value of your own and our data in a seamless intuitive way.

You’re not afraid to challenge the status quo and you seek to build CRM solutions that provide exactly the right information to the right staff at the right time.

You’re prepared to invest in the latest statistical applications which will help you find your highest value clients, to identify others like them and to market to them in the most effective manner possible.

You’re looking for double digit growth and you firmly believe that your approach to business intelligence could be your most valuable asset.

You’re ready for Inside Intelligence.

Key benefits of Matrix’s financial databases:

  • Quality

We provide the best, cleanest and most up-to-date UK financial databases using eight different research sources.

  • Knowledge

We are leaders in financial services data, with over 25 years’ experience in all aspects of financial data management.

  • Depth

We collect information on over 150 different attributes to build up the most accurate profile of your clients’ business requirements.

  • Flexibility

We make it extremely easy for you to select from an intuitive list of segmentation variables to help you target exactly the right people.

  • Expertise

We offer a bureau service to help our clients find exactly what they’re looking for.

Matrix Inside Intelligence Products

Our new and improved suite of business intelligence products and services falls into four categories:

  • Profiling and Segmentation
  • Gain insight into your target audience by understanding their characteristics and purchasing intentions. Use our statistical analysis application to hone in on your clients with the highest lifetime value for your organisation.
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  • Prospecting
  • Every organisation wants to find their most valuable future prospects. Using our statistical applications, you can now gain a handle on the unique attributes which identify and characterise your highest value clients. We then show you how to locate these attributes amongst your universe of potential prospects and how to market effectively to those likely to generate you the highest revenues.
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  • CRM Integration
  • Some companies are perfectly happy with their existing CRM systems. Some would like to explore how to maximise their potential to help increase customer value. Others want to start all over again with a completely new system based on the unique operational practices of the company. Whatever your position, we’re confident that we can use our CRM integration and bespoke built solutions to help you maximise the value of your client data. We offer a consultancy workshop to help you identify any weaknesses in your system and any methods for streamlining your operations. Such projects pay for themselves quickly through saved resource, increased customer spends and development of improved strategies.
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  • Analytics Solutions
  • We’re leaders in distilling multiple sources of information and data into clear accessible visuals that help you understand the “telemetry of your business”. Key performance figures which are automatically updated will help you spot weaknesses, focus on strengths and follow the most profitable trends. We provide you with the information you need to maximise your business effectiveness using a range of secure, online realtime dashboards which take all the pain out of company reporting.
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What to do now:

1. If you’d like to know more about the research that goes into building our databases please click on the link here.

2. If you’d like to try our online counts facility to help you work out the rough size of your target market, please click here.

3. If you’re interested in learning how to make the most of your existing datasets by cleaning and matching them against our own databases then please click here for details of our enhancement services and our free data audit offer.

4. If you’d like to contact one of the team, please click here.

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