Prospecting
What is Prospecting?
Most businesses thrive on having a steady stream of new clients planning to make use of their products and services. However, the process of client acquisition can be complex and time-consuming because of the inherent difficulties in locating the right people looking for the right products at the right time.
An obvious starting point would be to consider how some of the characteristics and attributes demonstrated by your existing clients might also be demonstrated amongst your broader target audience to help you focus your efforts on converting the right people. By filtering your larger prospect pool down to those who most closely resemble your existing high value clients, you’re giving your business a fighting chance of achieving cost-effective high-value client acquisition.
The problem, of course, is that you’ll need to understand which attributes and characteristics are statistically significant, and moreover, whether you even have access to any of this information about your current clients. Even though current CRM systems encourage the gathering of accurate client data, most companies operate in disjointed ways which isn’t conducive to the centralised pooling of accurate client data.
How can Matrix Prospector help my organisation?
Matrix Solutions offers over 25 years’ expertise in data management solutions for the financial services industry. We are widely regarded as the UK’s leading data owner for the financial intermediary and investor sectors, and we excel in any data integration and data appending exercises to help our clients gain a better insight into their customers. So, before you start worrying about the state of your own customer transactional data, you can rest assured that we can bring the most accurate financial intermediary and investor data to enhance your own datasets. We also specialise in merging, de-duping and integrating our data with yours, and any other thrid party data to give you the fullest possible picture of your clients.
Once you’ve arrived at this enhanced data startpoint, we’re then able to deploy our Matrix FastStats application to help you slice and dice your data and get the information that you need. FastStats is a superbly powerful modelling tool that helps to profile and segment customers and then to build models that help you to identify your best prospects based on the attributes of the current ones. For more details on how this works, please download our factsheet.